Mike, the Durhamblogger extends two enthusiastic "thumbs up" to L. L. Bean for showing proper PFD-equipped models in their Summer Outdoors 2013 catalog! Even the stand-up paddleboard (SUP) models, who are traditionally photographed in swim trunks and bikinis, have donned PFDS!
Now, if only other major outdoor clothing manufacturers like Eddie Bauer would follow L. L. Bean's lead... we might start a trend here?
I also contacted L. L. Bean directly and received this response from Deborah S. in Customer Service:
"We appreciate you writing in your blog about our models wearing appropriate safety attire in our catalog, Mr. West. L.L.Bean is a strong proponent of work site and recreational safety. Thank you for noticing and taking the time to write to us today- as well as mentioning it in your personal blog. It is something that should be consistent across all retailers, especially since safety should always come before fashion! Thank you again for the good press and have a great week!"