I thought it could not get worse? I was wrong!
I just received my July 2011 issue of Canoe & Kayak Magazine... and turning to page 23... I saw this advertisement for Small World Adventures - group kayaking in Ecuador.
This is unacceptable advertisement to be marketed in a paddling magazine and show no regard for kayak safety.
Always wear your PFD when paddling! Lots of unforeseen things can happen while you are on the water. Weather and water conditions can change rapidly. You can accidentally hit your head during a "going duck" incident. Your kayak can strike underwater obstacles or you can slip into very cold water where hypothermia becomes a real danger. The United States Coast Guard (USCG) reports that in 9 out of every 10 recreational boat drownings, the victims were NOT wearing PFDs. The USCG recommends that anyone operating a human-powered watercraft wear a PFD and all children under 13 wear one at all times while in a vessel
I promptly fired off an email to the editors of Canoe & Kayak Magazine... pointing out their PFD omissions... and asked that they do a better screening of advertisement submissions.
Again, shame on Small World Adventures for submitting this advertisement... and shame on Canoe & Kayak Magazine for running it! I expect better from a paddling magazine.
My response to the BaffinPaddler, a Durhamblogger reader:
"Baffin, I have no idea what are the Canoe and Kayak Magazine editors' views on kayak safety? This is the second time in 2011 this paddling magazine has accepted and published advertisements that show unsafe and dangerous kayak practices. Each time I send an email to them, and point out the issues. And each time, I receive no reply from them. But if Canoe and Kayak Magazine continues to publish advertisements highlighting unsafe kayak practices, I will cancel my subscription. I believe the paddling community should promote safe paddling and that should also hold true for paddle sport publications like Canoe and Kayak Magazine." - Mike